Psychology Wednesday

Heinz Ketchup Creative Advertisement

Creativity in Heinz Ketchup

The ad which will be analyzed in the essay is the Heinz Ketchup. Heinz designs the ad to capture the attention of their consumers. The ad is a bottle which is cut in horizontal lines, like tomatoes which are placed on top of each other. If you look at the advertisement, you will realize that it is designed in a way that will stick in your memory. The analysis will show how creativity has been used to present a direct and straightforward yet creative ad.

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