Psychology Wednesday

WMF Knife Ad

The WMF Knife Ad

The “WMF Grand Gourmet knife” in the WMF Knife Ad seeks to convince buyers that the knife is the sharpest tool available in the market. The picture demonstrates a knife that is capable of slicing through a raw carrot as well as chopping the board on which the carrot rests. It portrays the capability of the knife. Thus, the “WMF Grand Gourmet knife” advert convinces customers that they will have the sharpest tool they can find in their kitchen through the choice of items, the organization of materials, and the depiction of outcomes.

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