Philips Ad Analysis

Does the Depiction of Flexibility in the Philips ad Give the Vacuum Cleaner a Selling Edge?

Philips is a leading manufacturer of household appliances that are competitive in both price and quality. In an effort to offset competition, Philips introduces user-friendly items in the market. This is followed by a vigorous advertisement campaign to attract new consumers. The Philips vacuum cleaner which the company refers to ‘a small creature for your home’ is described as being flexible and with high suction power. Philips draws the attention of consumers by allegorically using the octopus to depict the flexibility and high suction capacity of its vacuum cleaner. This is the philips ad.

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