Psychology Wednesday Archives - Salifex Marketing

Mercedes Benz Ad Analysis

April 24, 2019August 2, 2021
by admin

Mercedes Benz Ad

The Mercedes Benz ad aims to convince customers to take their cars for service at authorized car repair dealerships. The image of the advertisement shows a wrench that casts the shadow of a dragon. The picture portrays the underlying risk of servicing a Mercedes-Benz at unauthorized garages. Moreover, the advertisement mentions additional benefits in the form of a discount and a free diagnosis. Therefore, the Mercedes-Benz advert persuades customers to look for services at certified services stations through the choice of items, the depiction of the objects, and the offer of additional benefits.

Psychology Wednesday

Philips Ad Analysis

April 10, 2019August 2, 2021
by admin

Does the Depiction of Flexibility in the Philips ad Give the Vacuum Cleaner a Selling Edge?

Philips is a leading manufacturer of household appliances that are competitive in both price and quality. In an effort to offset competition, Philips introduces user-friendly items in the market. This is followed by a vigorous advertisement campaign to attract new consumers. The Philips vacuum cleaner which the company refers to ‘a small creature for your home’ is described as being flexible and with high suction power. Philips draws the attention of consumers by allegorically using the octopus to depict the flexibility and high suction capacity of its vacuum cleaner. This is the philips ad.

Psychology Wednesday

Coke Ad Analysis

March 27, 2019August 6, 2019
by admin

Coke Ad Analysis: Poster on Behance

Companies design their advertisements to identify with a given target group. The objective of advertising is to create a positive appeal to the consumers and consequently increase sales (Ketelaar et al., 2017). Coca Cola has been consistent in its advertisements with the goal of remaining the dominant soft drink throughout. The company changes its messages occasionally to create an appeal to a given group of consumers. The coke adverts identify with people’s daily lives and this is imperative in creating an image of the drink as a necessity. Here is more in this coke ad analysis.

Psychology Wednesday

Is the Wall Street Journal Ad Convincing Enough

March 20, 2019August 2, 2021
by admin

The Wall Street Journal Ad

The Wall Street Journal prides itself as one of the best business-focused newspaper in the globe. The newspaper has developed its reputation among the international business community because of articulate reporting and focused advertisement. The motive of the Wall Street Journal Ad is to enhance the company’s reputation in the market and increase readership. The ad, which is black and white, features a folded wall street journal newspaper, and bold and conspicuous message: “Money talks. We translate.” The Wall Street Journal’s ad is catchy and transmits the message in a concise but comprehensive manner and thus convincing to the readers.

Psychology Wednesday

Letgo Advertising Campaign

March 13, 2019August 2, 2021
by admin

The Letgo Advertising Campaign

Advertisements usually provide a way of raising awareness about a brand while showing the benefits of a specific product. Hence, a company needs to create an informative, intriguing phrases and images that are more interesting. For instance, one Letgo advertising campaign reveals how someone was riding a bicycle, but, he is just hanging in the air because the product has already been sold. The situation reveals how the app is swift in selling products and ensuring that the buyers get quality goods. This essay evaluates how an advert for the app Letgo is effective and can persuade its target market to utilize the platform.

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Mercedes Benz Ad Analysis

Mercedes Benz Ad

Philips Ad Analysis

Does the Depiction of Flexibility in the Philips ad Give the Vacuum Cleaner a Selling Edge?

Coke Ad Analysis

Coke Ad Analysis: Poster on Behance

Is the Wall Street Journal Ad Convincing Enough

The Wall Street Journal Ad

Letgo Advertising Campaign

The Letgo Advertising Campaign

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