Psychology Wednesday

Mercedes Benz Ad Analysis

Mercedes Benz Ad

The Mercedes Benz ad aims to convince customers to take their cars for service at authorized car repair dealerships. The image of the advertisement shows a wrench that casts the shadow of a dragon. The picture portrays the underlying risk of servicing a Mercedes-Benz at unauthorized garages.  Moreover, the advertisement mentions additional benefits in the form of a discount and a free diagnosis. Therefore, the Mercedes-Benz advert persuades customers to look for services at certified services stations through the choice of items, the depiction of the objects, and the offer of additional benefits.

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