Psychology Wednesday

Coke Ad Analysis

Coke Ad Analysis: Poster on Behance

Companies design their advertisements to identify with a given target group. The objective of advertising is to create a positive appeal to the consumers and consequently increase sales (Ketelaar et al., 2017). Coca Cola has been consistent in its advertisements with the goal of remaining the dominant soft drink throughout. The company changes its messages occasionally to create an appeal to a given group of consumers. The coke adverts identify with people’s daily lives and this is imperative in creating an image of the drink as a necessity.  Here is more in this coke ad analysis.

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