Salifex Psychology

Strategic advertising campaign by Fedex

Advertising Campaign: Making Neighbors

The world is gradually shrinking into a global village whereby people can exchange information, goods, and ideas with ease. FedEx, one of the global logistics companies, has demonstrated its ability to reach out to people in different parts of the world through a rich delivery network (Dan). The strategic advertising campaign by Fedex: making neighbors portrays its global presence and connectivity. The capacity of FedEx to deliver goods fast and efficiently has turned continents into neighbors because distance is no longer a physical hindrance when sending or receiving packages.

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